PRTV
About this original series
PRTV looks at issues faced by Public Relations professionals today: online engagement, ethics, the economy, measurement and reporting issues and more. PRTV is updated monthly on the website of the Public Relations Institute of Australia (www.pria.com.au). PRTV is a production of Reputation TV (www.reputationtv.com)
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# Episodes
5 episodes -
Rating
TV-UN
Episodes of PRTV
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PRTV #5 - Hard Times
It's often said that when economic recession strikes, PR is one of the first sectors to suffer. How is the Public Relations profession coping with our current 'hard times'?
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Release date
Sep 1, 2009
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Runtime
05:08
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PRTV #4 Investor Confidence
In this edition, we focus on financial and investor relations in the harsh reality of the current economy. What can PR deliver to help persuade jittery investors and a particularly judgmental Analyst community. Economists and political leaders tell us, it boils down to ‘confidence’.
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Release date
Aug 3, 2009
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Runtime
04:39
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PRTV #3 Scores On The Board
Managers need to prove themselves with results: sales, cost-containment, profit margins and so on. The PR function has never been exempt, but it has often struggled to measure results in a way that non-PR people will understand and accept. In this edition of PRTV, our experts discuss the measurement issue: What makes this difficult? And what is best practice for getting “Scores on the board”
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Release date
Jun 30, 2009
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Runtime
05:24
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PRTV #2 A Question of Ethics
In this edition of PRTV the panel discusses ethics. What exactly do we mean by 'ethics' in a PR context? And is this something the profession does well?
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Release date
May 31, 2009
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Runtime
07:02
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PRTV #1 The Digital Reality
In almost every aspect of our lives we are surrounded by messages through traditional media and increasingly in a digital format: On the internet, on our mobile phones and through conventional media too as TV, radio and press rush to get relevant and stay relevant to online audiences. In this first edition of PRTV we ask our experts about the implications of digital engagement for PR. What are the new channels and tools? What can be achieved and what can go wrong.
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Release date
May 1, 2009
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Runtime
07:35
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