In this podcast presented by the River Communications Group, Peter Shankman, CEO of The Geek Factory and author of Can We Do That? -- Outrageous PR Stunts that Work, and Why Your Company Needs Them, discusses the importance of social media for professional communicators, and explains how to differentiate yourself by using social media.This program was recorded May 12, 2008 at Marsha Brown's, New Hope, PA. The program runs about one hour.Produced by Professional Podcasts LLC. Less