As a speaker, Philippa excels in stripping away the "geek-speak" and delivering practical, easy to understand, immediately applicable advice. She customizes each program with examples relevant to the interests of her audience, often conducting impromptu live "clinics" for the websites of participants. Clients appreciate it - over 75% of her speaking engagements come from referrals and repeat business. ;Philippa has critiqued over 5,000 websites in North America and Europe. As a consultant, she drills deep into the visitor experience of each site, and creates actionable and specific recommendations. Her clients report significant improvement in their levels of quality Web traffic, visitor engagement, customer loyalty and qualified sales leads within 30 days of implementing her suggestions.