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About this episode

Not surprisingly, it’s difficult to find a large brand that isn’t at least thinking about how it can participate in social networking phenom, Facebook. With over 400 million members, Facebook teases with an audience that is nearly four times greater than that of the Super Bowl…every day. Unfortunately, many brands are finding that there is a big difference between setting up a fan page and creating a meaningful presence that attracts real customer engagement. Kevin Tate, Doug Wick and Aaron Strout discuss the four golden rules for any successful Facebook engagement and provide real-life examples of brands that have established a successful dialogue with their fans on Facebook. Kevin knows a thing or two about this topic as he has worked with nearly 100 brands to create meaningful Facebook presences in a world where many have failed. So don't miss this opportunity to listen in and join the Facebook discussion.

• Release Date

  Apr 29, 2010

• Runtime

  01:03:17