PoweredInc
About this original series
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# Episodes
18 episodes -
Rating
TV-UN
Episodes of PoweredInc
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Social Won't Kill a Crisis, But Lack of Social D...
A PR crisis comes and goes without much warning. The 24/7 environment of social media networks is a perfect farming ground for these potentially uncontrollable situations. While most companies have a solid foundation for social media engagement, these guidelines do not provide an integrated strategy, capable of navigating the murky waters of a PR storm. Establishing an integrated social media strategy is the key to weathering these situations successfully. Watch and listen as Valeria Maltoni d...
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Release date
Oct 27, 2010
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Runtime
57:03
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microMARKETING: Get Big Results by Thinking and ...
How do you thread your messages through, literally, billions upon billions of bite-sized information snapshots to reach the right people? One thing is for sure: you're not going to succeed using traditional mass marketing approaches. Instead the next big thing (and the key to new marketing success) is actually very small – in fact, it's so small – it's micro. Greg Verdino draws upon the key themes presented in his new book, "microMARKETING: Get Big Results by Thinking and Acting Small", to hel...
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Release date
Sep 30, 2010
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Runtime
58:22
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Successful Social Media Programs: An Inside Loo...
Developing a social media strategy can be one of the biggest challenges for brands today. ;How brands successfully implement social media programs to align with their business and marketing objectives and drive ROI is one of the top questions on the mind of marketers today.
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Release date
Aug 25, 2010
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Runtime
54:45
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Social Media Help Desk: Integrating Social Into ...
Social media...We all know that it is an elemental part of the evolving marketing and communications strategy. The question then becomes how does your business efficiently and effectively incorporate social media into your marketing mix without compromising traditional marketing and communication elements? Join Aaron Strout and Doug Wick as they delve into the summer's Social Media Help Desk: Integrating Social Into Your Marketing Mix. Aaron will spend 15 minutes discussing how to successfully...
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Release date
Jul 1, 2010
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Runtime
01:02:06
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The State of Community Management: Best Practice...
During this Webinar, Rachel Happe of The Community Roundtable and Natanya Anderson of Powered delve into the community management industry identifying best practices and engagement protocol that address an expanded range of business goals. Discussions include:
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Release date
May 20, 2010
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Runtime
01:00:13
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The Do's And Don'ts of Facebook
Not surprisingly, it’s difficult to find a large brand that isn’t at least thinking about how it can participate in social networking phenom, Facebook. With over 400 million members, Facebook teases with an audience that is nearly four times greater than that of the Super Bowl…every day. Unfortunately, many brands are finding that there is a big difference between setting up a fan page and creating a meaningful presence that attracts real customer engagement. Kevin Tate, Doug Wick and Aaron St...
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Release date
Apr 29, 2010
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Runtime
01:03:17
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Flip the Funnel: How to Use Existing Customers t...
In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel – the mass media or awareness side. Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeop...
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Release date
Mar 8, 2010
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Runtime
01:07:05
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Marketing Predictions for 2010: What Every Marke...
Ever wonder what kind of predictions on the future of marketing you’d get if you brought together an author, a serial entrepreneur, a former economist and a social marketer? Now’s your chance to find out! Listen as Greg Verdino (the author), Aaron Strout (the social marketer), Kevin Tate (the seriel entrepreneur) and Jennifer van der Meer (the former economist) discuss their take on the following areas of the marketing landscape that will dominate in 2010: • Turning Facebook inside-out with Op...
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Release date
Jan 28, 2010
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Runtime
01:00:07
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Social Marketing Help Desk - Planning for Social...
Featuring Greg Verdino, Aaron Strout and Doug Wick. Listen in as our panelists provide advice on how to integrate social marketing into your 2010 marketing plans.
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Release date
Dec 18, 2009
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Runtime
01:06:49
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The Powered of Crowdsourcing
Listen in as Peter LaMotte of Genius Rocket interviews me on the power of crowdsourcing for the benefit of today's businesses.
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Release date
Nov 22, 2009
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Runtime
10:29
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