This retail experience begins with a vertical display of snowboarding products. A wooly hat hangs next to a pair of headphones and waterproof gloves. The backdrop appears to be a collage of snowboarding action photos. However, when a shopper approaches the display, they realize that the photos are actually slow-motion videos. When the shopper takes a product off the wall, the video underneath it speeds up to real time. Snowboarders take flight, do tricks in the air and crash into the snow. When the product is placed back on the display, the video freezes in place. Potion’s vertical retail display can be customized to trigger any kind of video clip when a product is touched, from testimonials to reality video to feature film trailers. With every interaction, the customer is rewarded with a high quality digital payoff. Less