Blip

About this episode

This retail experience reinvents the traditional retail shoe display. Women’s shoes are arranged on a low table while an interactive spotlight surrounds each shoe. When an intrigued shopper picks up a shoe, they are rewarded with digital information that appears in the space where the shoe was resting. They access comments about the shoe from other shoppers (online and off), hero product photos of the shoe on models, and information about which sizes and alternate styles are available.

• Release Date

  Jan 15, 2010

• Runtime

  00:24