GamePron Interview Lars Gustavsson - DICE - Battlefield 3

As you may have seen, GamePron is getting a little bit excited about Battlefield 3. We’ve checked out the multiplayer, a little single-player, and over the weekend had the chance to catch up with Creative Director at DICE, the Lead Designer of Battlefield 3, Lars Gustavsson.

The (very tall) Gustavsson had just stepped off stage where he’d given a keynote presentation about the game, complete with a big-screen trailer, spotlights scanning the crowd, pyrotechnics and stunt-men rapelling from the ceiling. He’s spent the last decade working on some of the most iconic shooters on the market, and told us about how those experiences have helped shape the future of Battlefield 3, which is set to take the world by storm later this month.

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Everybody has a voice, but everybody's talking about the same thing. There's a lot of noise out there, but Player Attack aims to cut through the fluff - or, sometimes, fill you in on the fluff you might have missed. We like indie releases, breathtaking concept art, and tie-in book launches. We love cheap thrills, a good soundtrack and finding innovative uses for gaming technology. All of that is reflected on the site, updated each day with stories and details about what is going on in the games industry, always paying attention to stories other outlets ignore.