Do you know the difference between a 3,000 lumen projector and a 5,000 lumen projector? Stumped by how to integrate social media into your marketing strategy? Or are you looking for new ideas and ways to integrate hybrid or virtual technology into your next event? This PYM Knowledge Series explores how you can enhance your event without breaking the bank using technologies that range from common office suites to sophisticated content capture options. Panelists Dr. James Hogg, Keith Johnston and Chance Carpenter demystify audio/visual, augmented reality and other meeting technologies, and talk about what meeting and event professionals can implement by themselves and when they need to call in the pros. Moderated by Jeff Hurt of Velvet Chainsaw Consulting.