PepsiCo's beverage business was founded in 1898 by Caleb Bradham, a New Bern, North Carolina, druggist, who first formulated Pepsi-Cola. Today, Brand Pepsi is part of a portfolio of beverage brands that includes carbonated soft drinks, juices and juice drinks, ready-to-drink teas and coffee drinks, isotonic sports drinks, bottled water and enhanced waters. PNAB has well known brands such as Mountain Dew, Diet Pepsi, Gatorade, Tropicana Pure Premium, Aquafina water, Sierra Mist, Mug, Tropicana juice drinks, Propel, SoBe, Slice, Dole, Tropicana Twister and Tropicana Season's Best. At PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business.
LL COOL J talks with Zadi Diaz via Skype video at the PepsiCo Podcast Playground in Austin at SXSW. They chat about Boomdizzle, music in the digital age, copyright and piracy, and LL takes questions via Twitter from fans around the world!
Zadi Diaz talks to Drew Olanoff about how he turned his experience with cancer into a social media movement that generated hundreds of thousands of dollars for cancer research.
Zadi Diaz talks to Micki Krimmel, founder of NeighborGoods.net, about connecting neighborhoods and sharing resources.
Zadi Diaz talks with Rama Sawhney, Marketing Manager for Intel, and checks out some innovative new mobile computers powered by Intel processors... including a yet-to-be released smart phone that can play HD video.
Zadi finds out if Ben Relles, Ricky Van Veen, and Baratunde Thurston have the secret to making money with funny web videos.
Zadi talks to Pepsi Refresh Ambassadors Ben Jervey and Kyla Fullenwider, representing the planet and neighborhoods as part of the Pepsi program giving away millions of dollars each month.
Zadi Diaz talks to Beth Kanter about non profits and helping to do good.
Zadi Diaz chats with Rohit Bhargava, digital marketing guru, founding member of the 360 Digital Influence group at Ogilvy, and author of Personality Not Included.
Zadi Diaz talks with filmmaker Brett Register, who has been busy creating shows for the web and helping shape the direction of the Screen Actor's Guild new media policy.
Zadi Diaz chats with Eric Steuer, Creative Director of Creative Commons.