Kelly Day joined Blip as CEO in April 2012 to lead the digital television network as it builds and expands its deep library of original content, multiple distribution platforms and creative advertising solutions to position Blip as an online video destination and a collaborative partner for producers, advertisers and content partners.
For the past twenty years, Day has worked at the intersection of content and commerce, building numerous multi-platform franchises. With the rapidly changing digital media landscape and the explosion of online video, Day is uniquely positioned to leverage Blip’s original content, brand and technology to take the company to the next level.
Day’s expertise in the digital world makes her a sought-after speaker and commentator on the future of television and digital distribution platforms, multi-platform viewing and video monetization. She has spoken at numerous industry events, including CES and Digital Hollywood, and been quoted in a variety of media articles such as the Wall Street Journal, Advertising Age and Variety. Day serves as on the Blip board of directors and is a member of the Digital Hollywood Women’s Board.
Prior to joining Blip, Day oversaw the Digital Media and Commerce businesses for Discovery Communications, which included the company’s U.S. websites, E-Commerce operations, Licensing, and Home Entertainment. Day was responsible for the development and execution of long-term strategies to drive the growth of these businesses through innovative offerings that leveraged the company's television and digital assets to grow digital traffic and user engagement, and increase product sales. While running this business, Day was credited with achieving record-breaking growth and bottom-line value for the division.
Prior to joining Discovery, Day served as vice president of E-Commerce at The Knot, the leading wedding media company, where she ran their e-commerce business and developed partnerships with major retailers, such as Target and Macy’s. Prior to that, she held a variety of E-Commerce positions at AOL, the most recent as executive director of AOL Shopping, with responsibility for developing new products for AOL's Shopping portal site at a time when online shopping was gaining major marketplace traction.
Day’s home base is in the Washington, DC area where she lives with her husband and two daughters, when she is not traveling like a mad woman between New York and Los Angeles. To maintain her sanity, she is an avid fan of spinning (especially at Soul Cycle) and Ashtanga Yoga…and any web series she can find about cycling and yoga!