What were the biggest blunders of the presidential campaigns from a marketing perspective? David Berkowitz (360i, marketersstudio.com), Christina Kerley ("CK") (ck-blog.com), Alan Wolk (www.toadstoolblog.com), and Michael Leis (blog.michaelleis.com, @mleis)discuss the worst mistakes by Obama and McCain campaigns during their run to the White House.
If the Candidates are brands, how well are they positioned in the marketplace? David Berkowitz (360i, marketersstudio.com), Christina Kerley ("CK") (ck-blog.com), Alan Wolk (www.toadstoolblog.com), and Michael Leis (blog.michaelleis.com, @mleis) talk about the Obama and McCain campaigns' positioning as brands as we enter the 2008 presidential election.
Which moments in the presidential campaigns are most surprising from a marketing perspecting? Join David Berkowitz (360i, marketersstudio.com), Christina Kerley ("CK") (ck-blog.com), Alan Wolk (www.toadstoolblog.com), and Michael Leis (blog.michaelleis.com, @mleis) as they discuss presidential campaign surprises during the 2008 election.
