paidContent 2011 - Quality, Quantity & Mass Content

The rise of mass content operations has spawned both imitators and companies trying to go against the tide while using many of the same tactics—and most claim quality as a goal. ; When a business can be damaged by a flick of the Google algorithm and when everything is SEOd to the max, what’s the advantage of mass content? Are definitions of quality shifting? What does this mean for smaller companies trying to navigate their way through the flood?

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