Digital subscriptions are all the buzz now but the idea is far from new—and far from certain. How can the needle be moved on an idea that worked so well for newspapers and magazines so well for so long? Does selling music by the song or news by the article have a better shot than subscriptions? How does the advent of cloud computing change the view? Do mobile apps make it easier to sell subscriptions? And can multi-platform access shore up traditional sources like print, cable, ISP?Steven Brill, Co-Founder, Journalism OnlineDavid Hyman, CEO, MOGJeff Price, President & Publisher, The Sporting News Moderator: Staci D. Kramer, Co-Editor & EVP, ContentNext Media Less