I directed this commercial because I believe that people who are complacent enough to continue smoking in front of their children need a huge jolt - something powerful to alter their way of seeing their actions.People may be furious with the comparison between second hand smoke and child abuse - this is not a surprise. It is extremely disturbing to hear the sounds of the child in the spot being abused - as it should be. It's also extremely disturbing that there are still parents out there who know that smoking causes illness and possible death in children, yet they continue to smoke in front of them!- Ramaa Mosley Triofilms.com Less