Since 1982, Ouidad (pronounced wee-dahd) was the very first stylist and salon owner in the country to specialize in curly hair. Today, editors at national fashion and beauty magazines consult Ouidad regularly and consider her to be the “Queen of Curl.”
Join Sondriel, Ouidad’s Teen Curl Expert, as she explains how the double detangler saves time!
Ouidad chats with teens who have already learned to embrace their curls. ; Learn how you can do the same!
With some popular hair care straightening techniques reportedly presenting health concerns, Ouidad wants you to know there ARE non-damaging softening and restorative treatments available!
Join Jen, Ouidad’s contest winner, as she goes from straight to curly. ; Enjoy those curls!
It’s easy for kids to manage their curls using Krly Kids products by Ouidad. ; No more crying.
See three women who have straightened their curls every day get their beautiful natural curly and wavy hair back in minutes using Ouidad's Botanical Boost and Climate Control Heat & Humidity Gel.
Ouidad demonstrates how to use the innovative Double Detangler Comb to detangle curls gently.
Get a glimpse of a day in Ouidad training for these carefully selected stylists to become Ouidad Certified. See what goes into teaching stylists how to Carve & Slice, Deep Treat, and style all kinds of curly, wavy, and kinky hair.
Ouidad demonstrates how to Rake & Shake Climate Control gel into curly hair to keep curls defined and frizz free all day!
Ouidad demonstrates how you can use 12 Minute Deep Treatment Intensive Repair Conditioner to moisturize and restore damaged, treated, and dry curly hair.