Since 2004, the Where 2.0 Conference has been the place where the grassroots and leading edge developers building location aware technology intersect with the businesses and entrepreneurs seeking out location apps, platforms, and hardware to gain a competitive edge. In the O'Reilly conference tradition, Where 2.0 presents leading trends rather than chasing them.
Where 2.0 2011, Charlie Kim, "Helping Retailers Understand Who Their Customers Are"
Where 2.0 2011, Julia Grace, "Location is Dead! Long Live Location!"
Where 2.0 2011, Ben Fry, Fathom
Where 2.0 2011, Genevieve Bell, "Context is Everything"
Where 2.0 2011, Kellen Elliot, "Solving the Brooklyn (or Springfield or San Jose) Problem"
Where 2.0 2011, Jack Abraham, "The Internet's Role in Driving Local Store Foot Traffic"
Where 2.0 2011, Diann Eisnor, "Game Mechanics and LBS: Crossing the LBS Chasm"
Where 2.0 2011, Steve Martocci, "Location and the Rise of Group Communication"
Where 2.0 2011, DJ Patil, "The Power of Proximity"
Where 2.0 2011, Matt Galligan, "The Real-Time Location Revolution: What's next for LBS?"