In this keynote, Lexcycle?s Chief Operating Officer Neelan Choksi will share the lessons learned from delivering the Stanza Reader iPhone Application to the market. Stanza is now the most popular eBook reader for the iPhone and iPod Touch, but there were real challenges along the way. The ebook value chain is often just as long the print one: with authors, agents, publishers, distributors, resellers, and readers all playing significant roles. Navigating and satisfying all of these constituents remains a challenge for Lexcycle and anyone working with ebooks. Traditional publishers struggle to reconcile a slumping physical book business with the often-elusive promise of ebooks. There is no single formula for success and, smart publishers have been aggressively experimenting. Choksi will discuss Lexcycles involvement with ? and perspective on ? many of those experiments. Less