You’re worried about cost, control, and being consumed by the effort that blogging and social media seems to take. Or maybe you’ve heard that this is what you should do but don’t have actionable first steps. Come to this session a novice and leave a knowledgeable implementer of social media strategies and tools. Brogan covers platforms (in the “authors and books as platforms” way), content distribution, promotion, awareness campaigns, and more. Learn what others have done, what’s worked and what doesn’t seem as promising, and leave with next steps to implement your own strategies. Part 1 of 4
The O'Reilly Tools of Change for Publishing Conference explores emerging trends around digital publishing, focusing on industry-wide strategic issues, "long-view" trends, and practical tales from the trenches.