More from this series
O'Reilly Tools of Change for Publishing Conference - Neeru Kholsa and Murugan Pal, CK12 Foundation: "Textbook 2.0"
p
Neeru Kholsa and Murugan Pal, CK12 Foundation: "Textbook 2.0"Using an open-source, web-based model termed the “Flexbook,” t...
Neeru Kholsa and Murugan Pal, CK12 Foundation: "Textbook 2.0" O'Reilly Tools of Change for Publishing Conference
  • Love l x
  • Share s
O'Reilly Tools of Change for Publishing Conference - Bob Young, Lulu.com: "The Iceberg: Content and Creators Under the Market's Surface"
p
Bob Young, Lulu.com: "The Iceberg: Content and Creators Under the Market's Surface"Many of the most successful web business...
Bob Young, Lulu.com: "The Iceberg: Content and Creators Under the Market's Surface" O'Reilly Tools of Change for Publishing Conference
  • Love l x
  • Share s

Tim O'Reilly, "Free is More Complicated Than You Think"

Free is More Complicated Than You ThinkAfter putting Dilbert online for free, Scott Adams reported, “Free is more complicated than you think.”In this talk, Tim O’Reilly does the math: just how many page views do you need to support an e-book with advertising? How popular does your blog need to be? What percentage of customers who sample a free product end up paying for more? Which online business models produce revenue comparable to existing print models? How much will others need to grow to fill the gap?Free is a strategy, not an endpoint. It’s time to stop wishful thinking and build business models that work. From O'Reilly Tools of Change for Publishing Conference, New York City, NY, February 12, 2008.

More episodes of O'Reilly Tools of Change for Publishing Conference

O'Reilly Tools of Change for Publishing Conference - David Elmekies, Cold Fusion Entertainment, LLC: "Our Future in Publishing and Edutainment with Cyphe
p
David Elmekies, Cold Fusion Entertainment, LLC: "Our Future in Publishing and Edutainment with Cypher and Brainy Baby"Cold ...
David Elmekies, Cold Fusion Entertainment, LLC: "Our Future in Publishing and Edutainment with Cyphe O'Reilly Tools of Change for Publishing Conference
  • Love l x
  • Share s
O'Reilly Tools of Change for Publishing Conference - Sara Nelson, Publishers Weekly: "Publishing: True or False"
p
Sara Nelson, Publishers Weekly: "Publishing: True or False" A closer look at some of the things you think you know about th...
Sara Nelson, Publishers Weekly: "Publishing: True or False" O'Reilly Tools of Change for Publishing Conference
  • Love l x
  • Share s
O'Reilly Tools of Change for Publishing Conference - John Ingram, Ingram Industries, Inc.: "The Supply Chain Evolution"
p
John Ingram, Ingram Industries, Inc.: "The Supply Chain Evolution"This session focuses on the tectonic shifts taking place ...
John Ingram, Ingram Industries, Inc.: "The Supply Chain Evolution" O'Reilly Tools of Change for Publishing Conference
  • Love l x
  • Share s
O'Reilly Tools of Change for Publishing Conference - Kenneth Brooks, Cengage Learning: "Making the Digital Leap: Protecting the Value of Your Business in the Migration from Print to Electronic"
p
Kenneth Brooks, Cengage Learning: "Making the Digital Leap: Protecting the Value of Your Business in the Migration from Pri...
Kenneth Brooks, Cengage Learning: "Making the Digital Leap: Protecting the Value of Your Business in the Migration from Print to Electronic" O'Reilly Tools of Change for Publishing Conference
  • Love l x
  • Share s

Featured episodes in Tech & Gadgets

State of Tech - iOS Quick Tip - Unreading an Email
p
iOS Quick Tip - Unreading an Email
iOS Quick Tip - Unreading an Email State of Tech
  • Love l x
  • Share s
The Official KipKay Video Podcast - Retro Phone Phone Amp!
p
Take a vintage telephone and hack it to boost your modern day cellphone music! My custom cellphone case from: http://www.th...
Retro Phone Phone Amp! The Official KipKay Video Podcast
  • Love l x
  • Share s
Upgrade Your Life Yahoo! Screen - True/False: Never Sell Your Old Phone
p
How easy is it for a hacker to steal your data? Becky Worley weighs the risks.
True/False: Never Sell Your Old Phone Upgrade Your Life Yahoo! Screen
  • Love l x
  • Share s
User Friendly - UF #70 - Football and No Friends
p
Well this week the UF bros review Side By Side and discuss film vs digital for their Netflix Review. They also play around ...
UF #70 - Football and No Friends User Friendly
  • Love l x
  • Share s
Tim O'Reilly, "Free is More Complicated Than You Think"

O'Reilly Tools of Change for Publishing Conference

134 episodes in Tech & Gadgets

The O'Reilly Tools of Change for Publishing Conference explores emerging trends around digital publishing, focusing on industry-wide strategic issues, "long-view" trends, and practical tales from the trenches.