10 Bestsellers: Using New Media, New Marketing, and New Thinking to Create 10 Bestselling BooksView Seth Godin's presentation from O'Reilly Tools of Change for Publishing Conference, New York City, NY, February 11, 2008.
The O'Reilly Tools of Change for Publishing Conference explores emerging trends around digital publishing, focusing on industry-wide strategic issues, "long-view" trends, and practical tales from the trenches.