Dawn Nafus, Intel: "Three Challenges"Technical challenges are big—but so are social ones. As an anthropologist in a technology company, my job is to understand global social changes that affect our business. Here I present three major areas of rapid social change, each of which poses its own set of challenges and opportunities. These are areas where technology could truly make a difference. They are also areas where robust social and institutional creativity are necessary alongside technological ingenuity. From the O'Reilly Open Source Convention, Portland, OR, July 25, 2008.