This quick introduction explains the basics of content strategy in 3 minutes...with Post-It notes. It's everything you wanted to know about content strategy but didn't know you needed to ask. A must-see video for marketing, advertising, designing, and copywriting experts in digital agencies.
In their new book "Switch: How to Change When Change is Hard," Chip and Dan Heath explain how to harness your logical and emotional impulses to make real change in any facet of your life. This is a must-read for anyone in marketing, advertising, or any other persuasion-based profession.
"Switch: How to Change When Change is Hard" explains how to harness logic and emotion to create the change you desire. This book is a must-read for anyone in marketing, advertising, or any other persuasion business.
Do you really want to raise awareness? Does your About Us page really say anything about your organization? Better to see these as opportunities - but opportunities you can fix. And you should. Stay subscribed through iTunes or at http://OnlineMarketerBlog.com/Subscribe.
Help me raise funds to fight prostate and testicular cancer: http://tr.im/DJstache 1 in 6 men is diagnosed with prostate cancer, so if you are a dude, or love or know a dude, it's important that you help. Show some love for the bros growin' mos.
Do you know one of the most important skills you can learn to excel in PR and marketing? It's probably not what you expect...
Are you strong enough to tell your client what they DON'T want to hear? A question inspired by Mad Men.
There are three reasons someone in your company must be in charge of content and your content strategy. Check out the video to learn why.