Blip

About this episode

Nicole Casanova used all of her money to start Shift . Sold her IRA, took on 6-figure credit card debt & didn't pay herself, but it sill wasn't enough. She kept it going though, and 5 years, 80 market tests, trademark acquisitions, patent filings and business model changes later, it is on the market. Watch and learn about the gut-checks along the way, going back into corporate USA and where her 'game' is now.

• Release Date

  Sep 22, 2008

• Runtime

  10:53