Grassroots Media Conference 2007 AUDIO: PODCAST # 10Engaging Workers Through Media Shirley Lin, Asian American Legal Defense and Education Fund; Biju Mathew, Organizing Committee of the New York Taxi Workers Alliance; and Dania Rajendra, Clarion/Labor Voices Conference Last year, millions of people took to the streets for immigrants' rights, partially spurred by immigrant media. Unions and community organizations are also working to broaden their messages. Independent and alternative media have a powerful role to play. In this workshop, labor communicators, independent journalists and community leaders will discuss how we make media to engage members in revitalizing and broadening the labor movement, immigrant rights movement, and the intersections of the two. How do you cater your communications tools to your organizing goals? We'll discuss how some winning campaigns mined members' experience and talents to create creative strategies, as well as on-going member media projects including radio, print, blogs and video tools.For more information please visit: www.nycgrassrootsmedia.org Produced by: Cristian Ortez Less