This is an interview with Mitch Joel (@mitchjoel), President of Twist Image and author of Six Pixels of Separation. We caught up with Mitch at The Art of Marketing Conference where he gave a presentation on Digital Marketing & Social Media.In this clip, Mitch discusses three themes. First, he discusses how many brands focus too much on the "what" and not the "why" of social media. Specifically, they look only at the tools and not at their objectives.Second, Mitch talks about how brands can go about taking their first step into digital once they've decided what their goals are. And finally, Mitch discusses the role that analytics plays in any digital campaign or strategy. Less