This is an interview with Avinash Kaushik, the Analytics Evangelist at Google, and author two books: Web Analytics an Hour a Day and Web Analytics 2.0. We caught up with Avinash at The Art of Marketing show in Montreal.In the first half of this clip, Avinash talks about the opportunity that web analytics offers marketers. Specifically, he discusses how analytics let you fail faster and, therefore, adapt your online strategy to market trends more quickly.In the second half, he talks about the most common mistake made by companies online. Namely, that they take their offline "shout marketing" ethos, and try to implement it only. Less