NVI

About this original series

The NVI video cast features interview with experts in New Media. We attend conferences and other industry events to bring you the latest insights and opinions on SEO, PPC, web development, and other online media & technology.

  • # Episodes

    73 episodes

  • Rating

    TV-G

Episodes of NVI

    • Play Jeffrey Gitomer on Sales & Marketing - NVI on Blip NVI episodes on Blip

      Jeffrey Gitomer on Sales & Marketing

      In this clip we chat with author and speaker, Jeffrey Gitomer. We caught up with Jeffrey at The Art of Marketing Conference in Montreal, where he was speaking about Customer Loyalty and Sales.In this clip, Jeffrey briefly touches on what makes people buy. Namely, how focusing on what's in it for them will make for a more appealing value proposition and help build trust with the customer.He also talks about how there's no single answer to boosting online sales. Rather, every company is differen...

      • Release date
        Oct 11, 2010
      • Runtime
        01:04
    • Play Mitch Joel on Digital Marketing and Social media - NVI on Blip NVI episodes on Blip

      Mitch Joel on Digital Marketing and Social media

      This is an interview with Mitch Joel (@mitchjoel), President of Twist Image and author of Six Pixels of Separation. We caught up with Mitch at The Art of Marketing Conference where he gave a presentation on Digital Marketing & Social Media.In this clip, Mitch discusses three themes. First, he discusses how many brands focus too much on the "what" and not the "why" of social media. Specifically, they look only at the tools and not at their objectives.Second, Mitch talks about how brands can go ...

      • Release date
        Oct 6, 2010
      • Runtime
        01:46
    • Play Avinash Kaushik on Web Analytics & Marketing - NVI on Blip NVI episodes on Blip

      Avinash Kaushik on Web Analytics & Marketing

      This is an interview with Avinash Kaushik, the Analytics Evangelist at Google, and author two books: Web Analytics an Hour a Day and Web Analytics 2.0. We caught up with Avinash at The Art of Marketing show in Montreal.In the first half of this clip, Avinash talks about the opportunity that web analytics offers marketers. Specifically, he discusses how analytics let you fail faster and, therefore, adapt your online strategy to market trends more quickly.In the second half, he talks about the m...

      • Release date
        Oct 5, 2010
      • Runtime
        02:36
    • Play Scott Parent on Recent Digital Trends - NVI on Blip NVI episodes on Blip

      Scott Parent on Recent Digital Trends

      At Affiliate Summit East 2010, we ran into Scott Parent (@ScottParent), the host of Media Trust's video blog Relevantly speaking. Since Scott had been talking to everyone who's anyone, we decided to turn the camera on him and see what he had to say. One thing that Scott noticed is that, this year, there doesn't seem to be one predominant theme on everyone's mind. Rather, different people seem to be focused on different developments, from Facebook to Adwords to Twitter. We also asked about what...

      • Release date
        Aug 27, 2010
      • Runtime
        02:23
    • Play NVI Interviews Murray Newlands on Facebook Ads - NVI on Blip NVI episodes on Blip

      NVI Interviews Murray Newlands on Facebook Ads

      In this clip, we speak with Murray Newlands, online marketing blogger. We caught up with Murray Affiliate Summit East 2010, and sat down to chat with him about social media marketing.Murray shared his thoughts with us on a number of social media marketing trends. First we talked about Facebook ads, what Murray's experience has been with them, and what kind of opportunity he sees there for marketers. Then we discussed Facebook marketing in general, and Facebook Ads can be used to support your o...

      • Release date
        Aug 23, 2010
      • Runtime
        01:47
    • Play NVI Interviews Kim Kaplan of Plenty of Fish - NVI on Blip NVI episodes on Blip

      NVI Interviews Kim Kaplan of Plenty of Fish

      One of the people we got to catch up with at Affiliate Summit East 2010 was Kim Kaplan, the VP of Plenty of Fish. Kim took a few minutes to chat with us about what Plenty of Fish is up to these days. The first thing Kim discussed was the new Plenty of Fish ad platform. They've recently added new features, and offer advertisers a variety of targeting options. Kim also talked about what Plenty of Fish to marketing itself. One point of interest is how Plenty of Fish does not really use any social...

      • Release date
        Aug 22, 2010
      • Runtime
        02:16
    • Play NVI Interviews John Chow on Facebook Marketing - NVI on Blip NVI episodes on Blip

      NVI Interviews John Chow on Facebook Marketing

      This is an interview with the infamous super-affiliate, John Chow. We caught up with John at Affiliate Summit East 2010, and talked to him about social media and Facebook as a traffic source. John is most well-known for gaming Google a few years, for which he got slapped pretty hard. But he's back from SEO exile, and he's learned some new tricks. Specifically, John now focuses on social media as his main traffic driver. In this clip, he shares some of his experience with using Facebook ads and...

      • Release date
        Aug 15, 2010
      • Runtime
        01:44
    • Play NVI Interviews Yellow Pages About Local SEO - NVI on Blip NVI episodes on Blip

      NVI Interviews Yellow Pages About Local SEO

      In this clip we sit down with John Fanous and Bill Aver of the Yellow Pages Group to chat about Local SEO. We caught up with John and Bill at SES Toronto 2010. John discusses how the Yellow Pages is in the business of helping businesses be found, and their new Local SEO offering is designed to help businesses be found online. Bill and John also touch on why this offering doesn't represent a coflict of interest vis a vis their print directory. Bill

      • Release date
        Jul 27, 2010
      • Runtime
        02:04
    • Play James Whatley Discusses Mobile Trends - NVI on Blip NVI episodes on Blip

      James Whatley Discusses Mobile Trends

      DISCLOSURE: This interview was recorded using an Nokia N97 phone that was on trial loan to us from Nokia. In this clip, we speak with James Whatley from 1000heads. James is incredibly connected into the world of mobile technology, and we caught up with him during the Nokia N97minitour, and sat down to chat. During our chat, James touched upon 3 themes. First, he discussed the general possibilities that mobile offers. Then we chatted about the unfulfilled potential of mobile and what the future...

      • Release date
        Jul 23, 2010
      • Runtime
        01:36
    • Play NVI Interviews Simon Larose on Mobile Evolutions - NVI on Blip NVI episodes on Blip

      NVI Interviews Simon Larose on Mobile Evolutions

      DISCLOSURE: This clip was shot on an Nokia N97 device that was on trial loan to us from Nokia. Meet Simon Larose, blogger from KnowNokia.ca. We caught up with Simon on the N97Minitour and he sat down and chatted with us. Simon shared with us his thoughts on the significance of mobile and where he sees it going. For Simon, mobile's potential lies in its ability to offer augmented reality.

      • Release date
        Jul 22, 2010
      • Runtime
        00:50
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