Lenora wants celebrity photographer Austin Young to be the first show at Pop Tart Gallery. In his 25 year career Austin has put together an incredible artistic pedigree with shows at museums like LACMA and the Hammer and editorial work for magazines like Interview. For Pop Tart Gallery's opening he's come up with an ambitious but indredibly risky concept. With less than 30 days to the gallery's grand opening can they pull off an unveiling that literally has no art on the wall?
With flaming red hair and the va-va-voom of Jessica Rabbit, self-styled art curator Lenora Claire hopes to be Los Angeles’ answer to Andy Warhol… and she has the twitter following to prove it. Named one of LA Weekly’s 2011 Best People of the Year, she’s the happening “IT” girl of the off-off-off-scene art scene, and muse of absurd projects everywhere. With the success of her offbeat art shows (as curator) and monkey and unicorn parties (as birthday girl), Lenora is now diving in to her most ambitious adventure ever. Teaming up with drag queen Phyllis Navidad, Lenora is opening Pop tART, future home to high-end cutting-edge art… in the low end of town. But with a gallery opening looming and a gallery space in construction hell… Lenora might be in over her head. BEHIND THE TART follows the crazy ride of Lenora and her quest to become the reigning art queen of Southern California … her life a piece of art and her art, a business.