New Routes to Community Health is a new approach for improving the health of immigrants in the United States through immigrant‐created media. New Routes has provided grants to eight diverse immigrant‐led collaborations across the United States, which are creating locally focused media and outreach campaigns to improve the health of immigrants. Media include television and radio features, telenovelas, live theater, internet media, and social marketing campaigns. Grants were given to collaborations in Atlanta, Boston, Chicago, Los Angeles, Minneapolis-St. Paul, Oakland, Philadelphia and San Francisco. Projects include telenovelas to provide information about treating mental health issues in Boston’s Haitian community, a social marketing campaign to improve the working conditions of domestic workers in the San Francisco Bay Area, and instructive DVD vignettes to help Chinese elderly navigate the health care system in Los Angeles.