New Media Minute
About this original series
New media expert Daisy Whitney talks about the trends and news in online video, video blogging and new media.
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Category
News & Politics -
# Episodes
200 episodes -
Rating
TV-UN
Episodes of New Media Minute
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The Farewell Episode of the New Media Minute! Ta...
It's the age-old question in online video - how do I make sure my videos are found? For insight into how to ensure your videos return high in search, are properly tagged and attractive to marketers, check out my interview with Metacafe CEO Erick Hachenburg. This is also the farewell episode of the New Media Minute! It's been a great four and a half years - thanks for watching!
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Release date
Apr 10, 2012
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Runtime
02:42
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How to Build and Boost Your Brand's YouTube Chan...
All brands should be on YouTube, but feeding a YouTube brand channel can feel like a daunting task. However, there are many ways to boost the video in your brand channel without shooting it all yourself, said YouTube executive Eric Meyerson. At a recent conference he offered several tips for brands to boost their YouTube presence through original videos, content curation and consumer content. For more details, check out this week's New Media Minute.
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Release date
Mar 28, 2012
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Runtime
01:58
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Social TV Buzz Doubles Year over Year; New Progr...
The growth of social activity in conversations and check-ins around TV programming has grown by about 91% year over year, according to a study by social TV tracking service Trendrr.TV. The company also uncovered several interesting trends regarding social activity for shows, news and live events, such as how Facebook is a more popular social venue for animated shows than Twitter. Meanwhile, electronic program guides are starting to incorporate social buzz about shows, such as the iPad app from...
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Release date
Mar 20, 2012
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Runtime
02:12
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One-Third of U.S. Adults to Own Tablet by 2016; ...
Forrester expects that 112.5 million adults, or one-third of the adult population, will own a tablet by 2016, a revision of its previous forecast of 82.1 million. That's a huge jump, but it's not just from the iPad3 announced last week. The increase is due to the success of the Kindle Fire and Nook Tablet too, Forrester says. But what do these figures mean for online video? For more details on how tablets may usher in an era of high engagement and completion rates for online video, check out t...
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Release date
Mar 13, 2012
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Runtime
02:15
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Online Video Gold Rush as Vendors Race to Roll O...
As the online video business continues to grow, video vendors are racing to introduce new products, eager for a piece of the $3.1 billion ad spending pie. Companies from online media company Local Corporation, to ad serving platform Undertone, to ad network YuMe, to ad technology firm Adap.tv have all introduced new features in recent weeks and months. For more details on what this gold rush means, check out this week's edition of the New Media Minute.
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Release date
Mar 6, 2012
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Runtime
02:16
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Mobile Marketing - How to Reach Consumers in Ret...
More than half of U.S. smartphone users turned to their phone to perform retail-related activities while in a store, according to comScore. That could be taking a picture of a product, comparing prices or scanning bar codes for coupons. How can smart brands and retailers take advantage of this behavior and reach consumers at that point of purchase? For all the details, check out this week's New Media Minute.
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Release date
Feb 28, 2012
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Runtime
02:02
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How to Build a Loyal Video Audience - Making You...
So you’re a marketer or a small business or indie producer and you want people to watch your videos. Making a video go viral is probably out of your control, but making it good isn’t. For any brand or Web series producers, here are five best practices for how to build a strong and loyal video audience over time, courtesy of Jay Miletsky, CEO of online network MyPod Studios and an author of several branding books.
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Release date
Feb 22, 2012
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Runtime
01:32
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Cord Cutting: Truth or Lie?
More consumers are relying on broadband-only connections in their homes, but that doesn't necessarily mean they're cutting the cord. Nielsen's latest three-screen report reveals that there are now 5.1 million broadcast only/broadband homes in the United States, up 23% from last year. Those are homes with Internet connectivity but not cable TV channels. But the growth may be coming from homes that never had broadband in the first place rather than homes cutting back. For more details, check out...
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Release date
Feb 14, 2012
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Runtime
02:20
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Cross-Platform Campaigns Boost Brand Recall 9 Ti...
Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They’re not all created equally and mobile phones generate a much higher click through - or interaction rate - 4 and a half times -- that online video does. For more details on how new media outlets can help each other, check out this week's New Media Minute.
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Release date
Feb 8, 2012
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Runtime
02:22
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How to Measure Social Buzz for a TV Show - Bluef...
Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs. Every where I turn, I hear this company's name mentioned and here’s why - Bluefin Labs is helping marketers pinpoint the precise social buzz of a TV show and the ads within it, and that's why agencies like Starcom, MediaVest and Mediacom have signed on to use the company's metrics to inform its online and TV buys. For more detail...
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Release date
Feb 1, 2012
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Runtime
02:12
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