New Media Minute

About this original series

New media expert Daisy Whitney talks about the trends and news in online video, video blogging and new media.

Episodes of New Media Minute

    • Play How to Integrate Online Video and TV Ads - New Media Minute on Blip New Media Minute episodes on Blip

      How to Integrate Online Video and TV Ads

      What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of a cross-platform campaign. For details on how online video boosted the efficiency of TV, check out this week's New Media Minute.

      • Release date
        Jan 25, 2012
      • Runtime
        02:09
    • Play How Consumers Use Tablets, Mobile Devices in the Home - Words from a TV Exec - New Media Minute on Blip New Media Minute episodes on Blip

      How Consumers Use Tablets, Mobile Devices in the...

      Like most TV networks, Scripps Networks has launched programming on mobile devices and tablets. So far, the programmer has found that tablet usage is four to five times that of the other devices. We caught up with Scripps executive Jeff Meyer and he shared insights on what this means and where networks will go next with new media devices, as well as what the mobile market needs from advertising. For more details, check out this week’s New Media Minute.

      • Release date
        Jan 17, 2012
      • Runtime
        03:28
    • Play CES 2012 Outlook: Connected TVs - New Media Minute on Blip New Media Minute episodes on Blip

      CES 2012 Outlook: Connected TVs

      The annual Consumer Electronics show has kicked off this week in Las Vegas, with gadgets and TV galore. CE makers from Samsung to LG are rolling out new connected TV partnerships, as these smart sets accounted for 52 million sets sold last year. Now, in 2012, manufacturers are promoting Internet-capable TVs even more to distinguish themselves from the competition. For more on what's on the connected TV horizon, and whether 9% of consumers really have cut the cord, watch this week's New Media M...

      • Release date
        Jan 10, 2012
      • Runtime
        02:04
    • Play Pre-rolls, Mobile Video Ads to Drive Online Video Spend 40% in 2012 - New Media Minute on Blip New Media Minute episodes on Blip

      Pre-rolls, Mobile Video Ads to Drive Online Vide...

      After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year. Marketers say they'll move money from TV budgets and non-video display budgets, but they're also expecting organic growth, according to a Break Media report. Look for pre-roll formats and mobile video formats to drive the business. For more details, check out this week's New Media Minute.

      • Release date
        Jan 4, 2012
      • Runtime
        01:56
    • Play Three New Media Predictions for 2012 - New Media Minute on Blip New Media Minute episodes on Blip

      Three New Media Predictions for 2012

      In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well. Looking ahead to 2012, keep an eye out for standards in tablet measurement, advanced online video deals in measurement, and an increased use of social TV for Web TV discovery. For details on my 2012 predictions, check out this week's New Media Minute.

      • Release date
        Dec 20, 2011
      • Runtime
        01:49
    • Play Three Lessons Learned in New Media in 2011 - New Media Minute on Blip New Media Minute episodes on Blip

      Three Lessons Learned in New Media in 2011

      What lessons did 2011 teach us about the new media business? Daisy Whitney shares three lessons learned in online video, social media and connected TV ads in this week's episode, drawing from Shira Lazar's What's Trending, the Old Spice Guy, and research on connected TVs.

      • Release date
        Dec 14, 2011
      • Runtime
        02:04
    • Play Online Video Ad Views Skyrocket in Q3 - New Media Minute on Blip New Media Minute episodes on Blip

      Online Video Ad Views Skyrocket in Q3

      Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for the first time, according to new data from video technology company Freewheel. Freewheel also found that completion rates for ads were highest in long-form videos that had more ads, a promising sign for the online TV business. For more details, check out this week's New Media Minute.

      • Release date
        Dec 6, 2011
      • Runtime
        01:52
    • Play Four Digital Media Startups to Watch - New Media Minute on Blip New Media Minute episodes on Blip

      Four Digital Media Startups to Watch

      Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobile. In this week's New Media Minute, Daisy Whitney tell us why to watch Bluefin Labs, Sonar, GoldRun and Steelhouse.

      • Release date
        Nov 21, 2011
      • Runtime
        02:05
    • Play NBCU's iVillage to Expand Online Video in 2012; What Works for Brands & Consumers - New Media Minute on Blip New Media Minute episodes on Blip

      NBCU's iVillage to Expand Online Video in 2012; ...

      NBCU-owned iVillage has steadily grown the frequency and amount of video across its site and is now generating more than 4 million video views each month, with plans to expand the video on its site in 2012. Kelly Wallace, the site's head of video and chief correspondent, said advertisers are keen on integrations into the content, and that viewers like daily franchises. Look for more of that in the year ahead, with more details in this week's New Media Minute.

      • Release date
        Nov 16, 2011
      • Runtime
        02:59
    • Play How to Measure ROI in Online Video - New Media Minute on Blip New Media Minute episodes on Blip

      How to Measure ROI in Online Video

      About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do. That’s why marketers should outline goals up front so they can better measure ROI against the cost per view in online video. For tips on how to do so, check out this week’s edition of the New Media Minute with ROI insights for online video.

      • Release date
        Nov 2, 2011
      • Runtime
        01:59
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