Blip

About this episode

With the vast majority of our efforts focused squarely on the sales force, e-marketing is still an "add-on," says Martin Hensen, head of e-strategies, UCB Germany. But successful e-CRM strategies are the basic starting point for all e-activities, he told eyeforpharma. To view Multimedia News Release go to, http://multivu.prnewswire.com/mnr/prne/eyeforpharma/40763/

• Release Date

  Dec 18, 2009

• Runtime

  00:51