Crossover Hits, Web Video Meets TV (part 2)How do your parents know when your viral video makes it big? When they turn on the telly and see you on the "Today Show" or "Good Morning America"? But how are the definitions of success changing? How is traditional television acknowledging its fragmented and no longer passive audience?Moderator: Gregg Spiridellis, Jib JabSpeakers: Douglas Cheney, Big Fantastic; Kevin Cohen, Turner Broadcasting System; Lisa Donovan, Lisa Nova; Ty Ahmad-Taylor, MTV and Gary Wang, TudouIs There Money in Long Tail Video? Advertising tries to wrap its mind around web videoOnline video advertising companies are fighting for the right to be middlemen. Beyond the pre-roll, how do you pay the bills? What role will relevancy, performance payments, behavioral targeting, networks, product placement, new formats like overlays, standards, and viewer participation play?Moderator: Jeremy Liew, Lightspeed Venture PartnersSpeakers: Jayant Kadambi, YuMe; Tod Sacerdoti, BrightRoll; Matt Sanchez, VideoEgg and Matt Waserlauf, Broadband Enterprises.
