KEVA | J - Mercedes-Benz Fashion Week Swim 2013

KEVA | J With a range of influences from Miami’s tropical-chic lifestyle to the structural silhouettes of New York skyscrapers and the color palette of Jamaican Rastafarians, Keva soon launched cutting-edge fashion and swimwear line KEVA l J. Keva, who avoids mainstream trends and abides by her own fashion identity, explains, “I believe that in fashion design, in order to be notable, designers must set their own trends. Designers must have a keen understanding that designs serve as the framework of your collection, where the overall fit of the garment is fundamental. Similar to wearing a piece of pop culture artwork,” Keva continues, “it's almost like a revelation – your expectations will exceed themselves. My swimsuits are positively unpredictable.”