Custo Barcelona - NY Fall Winter 2012

The Dalmau brothers, Custo and David, created Custo Barcelona in the early 80’s after a long trip during which they travelled all around the world. Their journey allowed them to discover not only new landscapes but the most varied of artistic, cultural and philosophical expressions. Amongst the things they found to be most worthy of interest were the typically Californian style they saw on the surfers who lived in the southern part of the state and the psychedelic look they observed in the northern part. The brothers were impressed by the colorful and innovative fashion trends they came across, and in particular the style of the tops and T-shirts which didn’t exist in Spain in those days. Using the above as a starting point, the brand was launched under the name “Custo Line”. The Dalmau brothers got to work and learned everything there was to know about printing techniques and finishings, paying special attention to graphic design, a field they felt particularly comfortable with. Through time, their research on the use of color and prints has given risen rise to designs that are innovative, bold and sophisticated. Later on, all kinds of new garments were introduced to complement Custo Barcelona’s trademark printed tops, like skirts, trousers and coats, thus giving rise to complete collections.Nowadays it could be said that Custo Barcelona is a style in itself; one that, to a certain extent, embodies a specific lifestyle.