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About this episode

June 2011: European Communications hosted two seminars in London and Paris on the theme of delivering a world class mobile customer experience. The videos of the seminars, available below, include expert presentations by analysts from the Yankee Group, panel discussions and one-to-one interviews. Tackling issues such as the purchasing behaviour of consumers and mobile apps plus examples of companies who are winning the battle to deliver a captivating customer experience, these videos are a must-see for all those interested in this dynamic part of the telecoms ecosystem.

• Release Date

  Jun 15, 2011

• Runtime

  07:07