Study suggests not all consumer goods require green wrapping

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About this episode

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A consumer packaged goods (CPG) study by Experian Research Services suggests that not all products need to have a green focus. Gary Warech, senior vice president of Experian Research Services business development, explains how CPG companies and marketing agencies can leverage this consumer data to make packaging and promotional decisions. http://www.smrb.com/?c=CPG

Release Date

Feb 28, 2008
Runtime

01:18

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