This is the presentation I did at Tools of Change Frankfurt or, more accurately, a dramatic recreation of that presentation, recorded in a Frankfurt hotel room and edited on planes and in airport lounges. Generally, it's about what readers want, what's missing from the ebook experience today, and how retailers and publishers can work together to close the gap. Here's a brief outline, if you want to skip around.0:00 - 10:00 - Deliberate vagueness with conference organizers, reading in the cloud, what is Shortcovers?, why would a billion-dollar bricks-and-mortar retailer jump into the ebook space?10:00 - 13:20 - Dissecting the brain of a publisher13:20 - 16:15 - What is in the gap between $9.99 and $14.25?16:15 - 20:25 - Beauty20:25 - 25:35 - The Ever-present Threat of Zombies (Orphan Formats)25:35 - 28:10 - Reading is Social (but...)28:10 - 30:05 - Bundles30:05 - 35:05 - Summer Camp (Sharing Means Caring)35:05 - 38:55 - Moving In Together (Merging Collections / Friends & Family)38:55 - 40:36 - Wrap-up Less