John Mahon (aka Ham Rambler), an Irish commercial pilot now currently based in Reykjavik, Iceland. In Second Life, Ham is the owner of Dublin Live, 3 sims devoted to a detailed recreation of Ireland’s capital. Dublin Virtually Live is his vision and ongoing creation. These sims provide value as a convivial meeting place as well as a venue for business conferences and John has created a recruitment center. The concept came from his first development in Second Life, the Blarney Stone bar, which opened in 2005 on the mainland, and hosted the first Music festival the same year. On opening the Dublin sims, they were featured by Fox News, Irish TV News and print media, resulting in a major sponsorship contract with Tourism ireland. John presented Dublin Virtually Live at the opening of the IBM Innovation centre in Dublin in 2009. Among the innovative ideas featured in Dublin was the Live Simulcast of a Television program called ‘Let’s Talk Music’ from Malta, featuring major international singers, song writers, producers and composers. He has spoken at a number of SLCC conferences and was a Track leader during SLCC 2010 . He has also been involved with the Metameets conference in Amsterdam and Dublin. Thanks to his involvment, Metameets was hosted by the Dublin Institue of Technology.