Can Retail Stay Relevant: Creating Valuable Commodities in the Digital Age

MCMA


About this episode

TV-UN

Don Van Cleave, president of the Coalition of Independent Music Stores (CIMS), offers examples of the ways in which CIMS stores continue to bring value to customers, from hosting in-store performances to releasing live recordings. He also shares his thoughts on why Starbucks is good for the music business while large retailers like Best Buy and Wal-Mart are not, and explains how selling collectible items like band-generated USB sticks can keep customers coming back for more.

  • Release Date

    Jan 18, 2010
  • Runtime

    04:32

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