There is much talk about using facebook as a listing tool and how it will help accelerate listings. This may be the case however there is something that many agents don't realise, it takes lots of work to build the momentum and audience and also to keep it energised. Social Media is certainly a great tool and it is definately a space agents should be looking to build and own in the future. The question is what is the best long term strategy in building market connection and presence over time in a manageable way. On this video Mat talks about using facebook as a market place tool and some things to keep in mind.