Speaker: Heidi Tucker, Vice President, Business Development, Hoover's What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.
Managing your API is a never-ending process of registering and provisioning new developers, keeping an eye on performance, and responding to support requests from your developer community. Any one of these tasks can be time consuming for even just a single partner. When the number of partners grows to dozens... hundreds... thousands..., suddenly the job of managing your API quickly exceeds the bandwidth of most IT organizations. Using Mashery's on-demand API infrastructure you can manage your API for simplified partner access, monitor API activity to ensure stability and performance, and collaborate with and support your development community.
