Episode 40 - May 15th, 2009Episode Legnth: 21 minutes, 36 secondsIntroHow to interact on Twitter - @karenrubin @mvolpe @chrisbroganRemember to subscribe in iTunes: http://itunes.hubspot.tvChris BroganChrisbrogan.comNew Marketing LabsInbound Marketing Summit: Next event in Dallas on May 27-28th!HeadlinesThe Evolution of GoogleGoogle Search Evolves - But Has Google Finally Lost its Core Focus?Google beefs up Web services, searchRich Snippets: More control over how your content is organized and viewed by Google userGoogle Squared: Fetches and organized factsSearch Options: More options for how you look at search resultsMarketing Takeaway: Search continues to evolve. Be concious of the changes and how you can use them to advance your website for the next generation of search engines.Paid Search Traffic Down 26%Paid Search Traffic Down Sharply"Share of search traffic to websites generated from paid listings has dropped to about 7.25 percent over the last four weeks, down from 9.8 percent during the same period a year ago."Marketing cutbacks? Or are larger companies learning the value of organic search results?Marketing cutbacks? Or are larger companies learning the value of organic search results?Marketing Takeaway: Industry trends are interesting, but whats most important is your trends and your data. CMO Council: Recession prompts more online brand attacksTighter economic times are increasing attacks on brands online through "gray market knockoffs, phishing attacks, cyber squatting, e-mail scams, trademark abuse, and copyright and patent infringements"Marketing Takeaway: Monitoring your brand online is a must. Use free tools such at Google alerts, Twitter search, Backtype (for blog comments) and keep and eye on them on a regular basis. HubSpot Software also automatically helps you monitor your brand and send you alerts.FTC to announce lawsuits in car warranty robocallsComputerized calls to cell phones and land lines (even those listed on the do not call registry) pitch extended auto warentiesFTC is taking legal action and has filed suit again the telemarketing company and the promoter of the warrentiesMarketing Takeaway: If you are an agressive outbound marketer, be careful about what tactics you use because you may get in trouble!Twitter Surpasses New York Times and Wall Street JournalMarketing Takeaway 1 : Make sure to grab your brand on Twitter even if you aren't ready to use it.Marketing Takeaway 2: Maybe it's more about quality then quantity and this is more a fad than anything else. In any case, see marketing Takeaway 1.Marketing Tip of the Week - Read Chris Brogan's blog and check out the Inbound Marketing Summit!Closing Less