Episode #66 - November 13, 2009 (Episode Length: 23 minutes, 33 seconds)IntroHow to interact on Twitter: @mvolpe @repcor and @MikeMcDerment with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Yesterday we loaned the stage to Pokin' Holes of Dart BostonSpecial Guest Mike McDermentFreshBooks CEO and Co-Founder, Mike McDermentHeadlinesIDC Says Worldwide Internet Ad Spending Down 1%$14.6 billion in total internet advertising spendingHad been down 5.6% in Q2, so the decline is slowinghttp://www.btobonline.com/apps/pbcs.dll/article?AID=/20091111/FREE/911119995/1087/rss01&rssfeed=rss01Marketing Takeaway: Think less like an advertiser, and more like a publisher.LinkedIn and Twitter HookupTwo way integration - LinkedIn to Twitter, OR Twitter to LinkedInFrom Twitter, allows you send everything, OR to specify which Tweets, using hashtag #in - very cool feature, big win over Faceookhttp://blog.linkedin.com/2009/11/09/allen-blue-twitter-and-linkedin-go-together-like-peanut-butter-and-chocolate/Marketing Takeaway: Link in your Twitter and LinkedIn to make more of LinkedIn.Searchers Getting Smarter at SearchingAverage words per search has increased form about 2.85 to 3.05 in the past 2 years according to ComscoreAnd according to Yahoo search phrases increased from and average of from 1.2 words in 1998 to 3.3 words in 2006http://www.trendsspotting.com/blog/?p=1207Marketing Takeaway: Create more content to leverage the growing long tail of search.Forum FodderP.J. Naughton: Do PPC ads create inbound links for SEO purposes?http://inboundmarketing.com/node/5529Marketing Tip of the Week: Think about creating a free product to build a community and lower your marketing costs.Closing - Surprise Guest! (Oink Oink!) Less