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Episode #90 - April 30, 2010IntroHow to interact on Twitter: Include #HubSpotTV in your tweet! On the show today is Karen Rubin (@KarenRubin), Mike Volpe (@mvolpe) and Gerhard Gschwandtner (@gerhard20)As always, all the old episodes are in iTunes: http://itunes.hubspot.tv/ If you like the show, please leave a 5-star review!Every Tuesday - new fun videos from HubSpot - the one on April 13 is going to be hillarious!!!We need an intern! - http://www.karen-rubin.com/interns/Special Guest - Gerhard GschwandtnerCEO of Selling Power - http://www.sellingpower.comAuthor of 16 books on Selling and Sales Management and 2 books on photography.Tell us a little bit about Selling Power and how it helps sales people.You also run the Sales 2.0 conference, tell us what it's about and why it's special? http://www.sales20conf.com/SF2010/What tips do you have for marketers about how they can work more efficiently with their sales teams?What is Customer Ecosystem Management?What role do you think Social Media plays in the sales process?You are an exceptional content creator, you have 16 books, you blog, you put videos up every day, you are on Twitter - what advice do you have for folks who struggle to create content?HeadlinesLinked In Allows You To Follow Companieshttp://mashable.com/2010/04/29/linkedin-follow-company/"LinkedIn has made it easier for users to connect with their favorites companies with the launch of "Follow Company," a new feature that allows users to get notifications about activity happening from the companies they follow.""instead of receiving status updates from the companies you follow, you will instead get information such as recent hires and promotions, new job opportunities and company profile updates."Marketing Takeaway: Update your companies profile.The Marketing and Sales SLAhttp://blog.hubspot.com/blog/tabid/6307/bid/5885/Improving-Sales-and-Marketing-Alignment-The-Marketing-and-Sales-SLA.aspx"Marketing is measured against aggressive lead quantity goals. They scramble to meet these goals, focusing on campaigns that produce the most lead conversions.""Sales becomes frustrated with all the time it takes to comb through dozens of unqualified leads to perhaps find one good one.""The marketing SLA defines the expectations that sales has for marketing with regards to lead quantity and lead quality. The sales SLA defines the expectations that marketing has for sales on how deeply and frequently sales will pursue each qualified lead."Marketing Takeaway: If your marketing and sales teams are struggling with lead quality, think about setting up marketing and sales SLAs?Twitter and Facebook Tied in Awarenesshttp://blog.hubspot.com/blog/tabid/6307/bid/5905/New-Research-5-Twitter-Charts-For-Marketers.aspx87% of the population knows about Twitter, 88% knows about Facebook7% of the population uses twitter, 41% of the population uses FacebookMarketing Takeaway: The awareness to usage conversion rate for Twitter is significantly lower that that of Facebook. Don't put your eggs all in one basket and only market through Twitter.Forum Fodder (from twitter)@IlyaMirman - "What are the key attributes of sales 2.0 vs. sales 1.0? What are the key deliverables from marketing?"

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