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Episode 33 - March 27, 2009Episode Length: 19 minutes, 9 seconds IntroHow to interact on Twitter: @karenrubin & @kylejamesRemember to subscribe in iTunes - http://itunes.hubspot.tv: Feel free to leave a 5 star review!Mailbag@thatrobguy: "Many SEO experts believe that links from .edu domains are very influential. Their value comes in part because they're tough to get--most educational institutions carefully manage the content that gets posted to their sites. However, there's one easy way to get a link on an edu site - alumni directories. I set up profiles on my undergraduate and graduate school alumni directories and was able to put a link up to my company's awesome baby gifts, That Baby DVD and CD."HeadlinesNCAA Basketball and MarketingMarch Madness: CBSSports.com Draws 4.8 Million Uniques During First Three DaysMarketing Madness - Official ladder of the tournamentSocial Media Madness - The Final FourThe Final Four: College Web Stylejameskm03's march-madness Bookmarks2008 POSTSEASON SPORTS NATIONAL TV AD SPENDING > Pro football: $748 million > NCAA men's basketball: $643 million > Pro basketball: $330 million > Pro baseball: $326 million > College football bowls: $250 millionObama did a bracket how about your CEO?Estimated $600 Million in illegal gambling last year on tournamentViewership on demand up 60% (5.6 million unique visitors)6.5 million total hours of video and audio consumed thus far, a 71% increase over 2008 figures.Marketing Takeaway: Looks for excuses to make creative content when the whole country is watching.Toys'R'Us Botches Acquisition of Toys.coToysRUs loses SEO ranking with new purchaseMarketing Takeaway: 301 Redirect is a PERMANENT redirect, like telling the USPS you are moving. Make sure you use 301s wisely.Fortune 500 Flunks SEO TestFortune 500 flunks organic search effortsMarketing Takeaway: There are lots of opportunities to rank organically for keywords that Fortune 500 companies are missing. PimpThisBum.comPimpThisBum.com employs irony on homeless man's behalfRaised $50,000!YouTube Channel with lots of videos; Alcohol Rehab by Sunray and flight by Southwest AirlinesMarketing Takeaway: If a bum can use the internet to market then so can you!Marketing Takeaway: Don't be afraid to help people... people are inherently good and charity is great brand awareness.Social Media for Social Change (SM4SC)/ @sm4scnyc: Combines online and offline initiatives to help deserving charities. EVENT: Friday April 3, Roger Smith Hotel in NYC. Buy tickets to support City Harvest. Marketing Tip of The Week: Create some interesting, relevant content around the NCAA basketball tournament and leverage the 5.6 million unique viewers.Forum FodderJames Lee from TeleGlass National: "Does replying to blogs enhance your SEO? Is the reason to leave comments link building?"Why Leaving Blog Comments is Not a Link Building StrategyHow to Graduate Link Building High SchoolClosing

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