Episode #36 - April 17th, 2009Show Length: 20 minutes, 2 seconds
IntroHow to interact on Twitter: We are @karenrubin @mvolpeRemember to subscribe in iTunes!This was a BIG week for HubSpot.tv! We received a Webby Honoree and the "famous" @karenrubin was in Mashable!Mail bag@ronarden: Question for Hubspot.tv: With all the social networking tools and services out there, how do you pick what to focus on?@pwhiteatANPI: What are some tips to get executives to support & participate in blogging, tweeting, LinkedIn groups, and to "get" that it isn't playing and it's work?Doing It Right!Kadient's New Music Video by the talented @amyblack: I Need a Playbook/Sales Hero Music VideoHeadlines@Biz Visits HubSpot at Our #bizinboston Tweetup HubSpot learns that Twitter co-founder Biz Stone is in BostonHubSpot plans a Tweetup at our office before HubSpot TV with hashtag #bizinboston to try to get @biz to come and meet some folksB.Good (@B_Good_ on Twitter) joins the fun and kindly offers free sliders for the event!There was lots of conversation through the hashtag about whether companies should hold tweetups. Question: Are "Tweetups" meant to be non-commercial events? Can a company have a Tweetup? Sponsor a tweetup? Use Twitter?
Britain to Use SEO to Fight TerrorismReport: Britain to Use Google Against TerroristsBritish counter terrorism agencies will train pro-western Islamic websites to flood the Internet with "approved" content to dominate search rankings and push out the anti-western content.Marketing Takeaway: Try to create more content than your competition. Domino's: It's Snot Your Father's PizzaDon't answer the door: It's Domino's Snot Supreme!Two Domino's employees post a "prank" video of them doing some horrible stuff to food.Domino's posts a video response on YouTubeVideo Prank at Domino’s Taints Brand"What we missed was the perpetual mushroom effect of viral sensations" Domino's spokesman, Tim McIntyre"We realized that when many of the comments and questions in Twitter were, 'What is Domino's doing about it' " Mr. McIntyre said. "Well, we were doing and saying things, but they weren't being covered in Twitter."Original video gets removed for "trademark" reasonsWould this have happened if there were cameras live casting every Domino's kitchen? Or would consumers at least come back quicker? Read this: How a Kitchen Window Builds Trust Through TransparencyMarketing Takeaway: Don't hire idiots. Try to embrace transparency to build trust and avoid embarrassment. Seth Godin Misses the Point of SEOHow to make money with SEOSeth says... "(1) Try to own a big word like "plumber" or (2) Try to own an easy work "like "Meerman" and then make that famous." He is missing the real value! Do... (3) Create lots of content and leverage the long tail.Marketing Takeaway: Create lots of interesting content, optimize it, promote it, and you'll get a lot of SEO traffic, even if Seth does not think so. Marketing Tip of the WeekDon't obsess too much about negative feedback. Gather it, consider it, respond appropriately, and then get back to making customers and prospects happy. Dwelling on the past is a mistake. Forum FodderHubSpot's Success Customer ForumJean Wunk from All Things Jeep: "I just discovered that my blog is basically feeding the blog of other sites. Everyone these days seems to be putting up blogs, monetizing them with Google AdSense, and then just using RSS feeds to "stream" other blogs onto their pages....Any way to prevent this, is it a good thing since the links they have on their pages are often to my site. Should I add "Written by xxx at www.xxx.com" at the bottom of each blog post, and then just let it go, etc. "Closing
The Marketing Update on HubSpot.tv is a weekly video podcast covering inbound marketing including social media, blogging, SEO, landing pages, lead generation and marketing analytics. Karen Rubin and Mike Volpe will share the latest internet marketing news, tips and tricks.