Episode #64 - October 30, 2009 (Episode Length: 24 minutes, 43 seconds) Intro * How to interact on Twitter: @karenrubin, @mvolpe and @PaulDunay with www.HubSpot.tv in your tweet. * Subscribe in iTunes: http://itunes.hubspot.tv Guest: Paul Dunay Book Giveaway! Go to Facebook.com/FBMarketingForDummies! * Global Managing Director of Services and Social Marketing for Avaya and author of Facebook Marketing for Dummies * Blog: Buzz Marketing for Technology * Question from @KirstenPetra - When I fan someone, I don't feel like I am actually their friend and that I don't actually get anything in return. How can businesses use take advantage of fan pages to make me feel like it actually matters? * Question from @mergenchuluun - What is your top takeaway from writing Facebook Marketing for Dummies? * Use Social Media to spot issues before they hit the Contact Center! Headlines Facebook Cans the Spam King * Facebook Continues to Can Spam * Facebook has been awarded $711 million in damages from Sanford Wallace, the notorious "Spam King". (Previously, MySpace has been awarded $234 million.) * Marketing Takeaway: Don't use spam, and keep spammers away from your customers. Why Geocities Failed? * One, we don't want to built web sites, easy page makers or not. Making new pages, figuring out where or how to add them to the navigation - not cool. * Two, audience. Family and friends we proudly told about our site came once. Then the incentive was gone and they didn't come anymore. * In the end, all we wanted to do is: Share some links to stuff we found cool (the "forwards"), Show our photos (the "kids & cats"), Show our videos (without figuring out codecs or embedding), Post status updates and comments (make "statements") * Geocities Closed by @ruudhein * Marketing Takeaway: Make things simple for your customers. Are we measuring blog influence correctly? * The Trouble with Blog Influence Statistics * "I'm not a big fan of statistics when it comes to blog readership. Not because I'm not interested, but because I'm not convinced the average person understands exactly what a blog is." * "A recent study by Mediamark Research & Intelligence (pdf) found that 10.1 percent of U.S. adults reported to having read a blog in the last 30 days. And, if you think that number's small, only 3.4 percent of adults actually wrote a blog post in the same period." * If so few people are reading blogs, are they really that influential? Are we measuring the right stats? What about http://Blog.Grader.com? * Marketing Takeaway: For your blog, measure links, comments, readers and especially leads and customers. Forum Fodder * On InboundMarketing.com From Kim Kolb: A customer of mine is a restaurant/bar. They use social media extensively and have a twitter account and Facebook fan page. They believe this is enough and they do not need a website. Do you agree/disagree? Marketing Tip of the Week: Start a Facebook Business Page to grow your business. * Resources: Free eBook and Facebook Marketing for Dummies Book on Amazon Closing Less