Hot Under These Lights, but Mission Accomplished!: Marketing Update 5/4/12

Episode #199 - May 4, 2012 Hot Under These Lights, but Mission Accomplished! Intro How to interact on Twtter: Include #MktgUp in your tweet! On the show today is Patrick Shea and Colleen Carney As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Organ Donors on Facebook http://venturebeat.com/2012/05/01/facebook-organ-donation-timeline/ Marketing Takeaway: By using your business to help social causes not only can you polish your own image you can also make a difference. Social Media to Help George Zimmerman http://www.usatoday.com/news/nation/story/2012-04-30/george-zimmerman-twitter-facebook/54649154/1 Marketing takeaway: protect your identity online by securing your name and brand wherever it makes sense. There are lots of social media platforms, grab your brand name to play it safe. Republican National Committee Launches Reader App http://abcnews.go.com/blogs/politics/2012/05/friending-voters-rnc-launches-facebook-app/ Marketing Takeaway: Make sure your content is as easy to share as possible. Also, segment your community base and message to the differences that exist. Escaped Activist Censored by Chinese Government http://www.huffingtonpost.com/2012/05/01/chen-guangcheng-censor_n_1468823.html?ref=social-media Marketing Takeaway: Life will find a way! Monitor