The Marketing Update on HubSpot.tv is a weekly video podcast covering inbound marketing including social media, blogging, SEO, landing pages, lead generation and marketing analytics. Karen Rubin and Mike Volpe will share the latest internet marketing news, tips and tricks.
Nowadays, it feels like every social network and online service has some sort of tool designed for us marketers. Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their function. Klout Launches Business Portal, is Gunning for Brands, From CNN Money The "social media influence" measuring startup has announced that it will be launching a business portal design to attract big-name brands. Klout is launching Klout for Busi...
Social media is quite the valuable tool in an inbound marketer’s repertoire, and this is far from a secret. As social networks continue to grow, evolve, and sometimes fall out of relevancy, we must always stay up-to-date with the latest developments in the world of social media. Any inbound marketer can tell you how effective and inexpensive a well-run social media campaign can be, and that is exactly why it’s a must-have tool in your marketing arsenal. This week’s round-up will fill you in on...
Cracking the Formula to Viral Videos - Marketing Update - Episode #229 With Mike Volpe (@Mvolpe) and Laura Fitton (@Pistachio) This weeks round up will give you some insight into what changes are going on with our social networks and how new technologies are being used to serve and deliver marketing to individuals on many different levels. Twitter Now Reducing Some Tweets to 117 Characters, From Mashable (http://mashable.com/2013/02/20/twitter-tco-length/) If a limit of 140 characters per twee...
With the growing demand for more sophisticated, automated, and farther reaching ad services, a number of companies are making serious moves to give these marketers what they want. This weeks marketing round ups will fill you in on what you need to know about upcoming products and changes to existing social networks around mobile and social advertising. Facebook Prepares to Amp Up Its Ad War With Google With Atlas http://news.cnet.com/8301-1023_3-57569212-93/facebook-prepares-to-amp-up-its-ad-w...
Episode #227 - January 4th, 2012 Intro How to interact on Twtter: Include #MktgUp in your tweet! On the show today is Karen Rubin (@karenrubin) and Mike Volpe (@mvolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Happy New Year! Remarkable Marketing Moments from 2012 http://blog.hubspot.com/blog/tabid/6307/bid/33896/20-of-the-Most-Memorable-Marketing-Moments-in-2012-INFOGRAPHIC.aspx January Google + data gets added to search results Pintre...
Episode #226 - December 21st, 2012 Intro How to interact on Twtter: Include #MktgUp in your tweet! On the show today is Karen Rubin (@karenrubin) and Mike Volpe (@mvolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Instagram TOS Debacle "You agree that a business or other entity may pay us to display your username, likeness, photos" http://mashable.com/2012/12/20/instagram-updates-its-terms-of-service/ The photo sharing site -- which Faceb...
Marketing Predictions for 2013: Marketing Update 12/07/12 from Weekly Marketing Update on HubSpot.tv. Like this? Watch the latest episode of Weekly Marketing Update on HubSpot.tv on Blip! http://blip.tv/marketing-update/watch Episode #225 - December 07, 2012 Intro How to interact on Twtter: Include #MktgUp in your tweet! On the show today is Karen Rubin (@karenrubin) and Mike Volpe (@mvolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Head...
Episode #224 - November 29th, 2012 Intro How to interact on Twtter: Include #MktgUp in your tweet! On the show today is Karen Rubin (@karenrubin) and Mike Volpe (@mvolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Headlines Google Acquisition is a Hoax http://money.cnn.com/2012/11/26/technology/google-icoa-hoax/ A spate of press reports on Monday heralded Google's latest takeover deal: An apparent $400 million purchase of ICOA, a Warwick,...
Episode #223 - November 2nd, 2012 Intro How to interact on Twtter: Include #MktgUp in your tweet! On the show today is Karen Rubin (@karenrubin) and Mike Volpe (@mvolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Headlines Halloween Marketing At It's best blog.mrhandyman.com/pumpkin-carving/ Mr. Handyman with the help of their Inbound Marketing Agency realized that there is lots of interest around Pumpkin Carving before Halloween and tied...
Episode #222 - October 26, 2012 The Secret to Pintrests Success http://allthingsd.com/20121020/the-secret-behind-pinterests-growth-was-marketing-not-engineering-says-ceo-ben-silbermann/ Pinterest, which CEO Ben Silbermann describes as a tool that helps people find inspiration, is now the third-largest source of referral traffic on the Internet. In 2010, three months after Pinterest launched, the site had only 3,000 users. But some of them were active users, and those people loved the site Pint...
